A start-up development.
To take over a role of a CEO for the whole semester working on an individual start-up project.
By participating in a value and strengths test, I took my best qualities and greatest strengths and tried to translate them into Brand values.
In this project, I learned how to find a purpose for my brand, defined my product and service, learned how to script a story, developed my corporate identity and brand touch points.
If you want to know more about this project, please feel free to contact me.